KEWPIE

Chinese New Year Campaign

KEWPIE approached Monbleu Creative Agency to position kewpie sesame dips as a CNY hotpot essential for intergenerational gatherings.

The Brief

  • Campaign Concept

  • Content Strategy

  • Content Creation & Storyline

  • Casting & Coordination of Talents

  • Production

  • Food Recipe R&D

Deliverables

Kewpie’s 2026 Chinese New Year campaign takes on a mini drama series format, portraying humorous yet heartwarming moments of modern family reunions, where awkward questions, generational gaps, and cultural expectations are served up alongside steaming hotpots and kewpie sesame dips.

Results